Kara Haupt.
Brooklyn, NY.
Work with me—
I’m currently available for part-time freelance consultation.
Case study portfolio available upon request. Reach out to me at hello@karahaupt.com for more information! Or, contact via form here.
How we can work together–
📘 Editorial style guide development
I have ten years of experience developing style guides for a range of brands, including news, lifestyle editorial, and content-to-commerce. I have hands-on experience transforming brand guidelines and audience research into comprehensive guidelines for illustration, photography, and brand design.Examples of possible projects:
- Style guide development for brand editorial
- Brand audits on existing editorial content
- Social creative direction
👩🏼💻 Organizational development and team augmentation
I have experience building creative teams from the ground up—including recruitment, hiring, onboarding, and performance management. I specialize in team building, organizational structure, and optimizing production workflows. Examples of possible projects:
- Workflow development and optimization for high-volume production teams
- Consultation on creative team structure and recruitment strategy
- Hands-on art direction guidance, shadowing, and mentorship for junior art directors
🎨 Illustration art direction
I have a strong network and personal relationships with hundreds of illustrators in various styles, from digital and 3D to sketchy, painterly, and collage. I have commissioned one-off article illustrations, as well as sets and series, with turnaround times as quick as one day and often within 3 to 5 days.Examples of possible projects:
- Commissioning and art directing editorial illustration
- Art directing illustration for book or magazine projects
- Art directing book covers
📸 Photo and art editing
I have extensive experience in photo editing for both news and lifestyle brands. I love digging through an image library and finding the right photo or image to represent a story. I’m well-versed in image licensing and copyright, and can quickly adapt to any CMS. Examples of possible projects:
- Production photo editing for newsletters, magazines, and news sites
- Photo research for annual reports, documentaries, and book projects
💻 Deck design
I have created pitch and sales decks for startups and editorial brands. Examples of possible projects:
- Redesigning pitch decks
- Redesigning and copyediting guides, decks, and documentation
📱Social graphic design
I have experience designing and directing large systems of static social graphic templates. I have collaborated closely with social editors, managers, and strategists to copyedit and refine designs. I have hands-on experience using Figma, Canva, and Adobe.Examples of possible projects:
- Designing template suites with established brand guidelines
- Production social graphic design
🙅♀️ What I don’t do
- Develop branding (such as logos) from scratch
- Web development and product design
- Motion design
- Illustration
I was most recently the Senior Director of Art and Photography at NBC News where I ran the editorial design, art, and photography teams for the digital platforms of NBC News, MSNBC, and TODAY. Before NBC I was at The New Yorker where I art directed the website’s illustration and photography. I was also a Design Lead on the 2016 Hillary Clinton presidential campaign.
I currently write and produce two paid newsletters, Home Food and Saltine. You can find me on LinkedIn.